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Marketing

Best of the Web – Summer Edition

Best of the Web – Summer Edition

Every now and then, I’m planning to run a feature with the best business articles and ideas that I’ve seen on the net. This first one is going to be big since I’ve been saving articles for a while now. These are all articles that either helped me with my business or provided some interesting ideas. I hope some of them will help your business as well.     Pricing Experiments You Might Not Know but Can Learn From from conversionxl.com. Interesting study about the psychology of pricing and how different numbers appeal to consumers. I plan to test different pricing...

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Blogging 101

Since I’ve only been blogging for a couple weeks, I decided to set out on a quest to learn how to blog. Obviously, I couldn’t base much on personal experience, so I turned to a couple stalwarts of the blogging world to see what techniques and strategies they advocate and more importantly what they do on their own blogs. In particular, I looked to Tim Ferriss, Seth Godin, and Ramit Sethi, though probably Tim’s work more than the rest since I’m more familiar with his blog. If you want to see the raw examples, I suggest that you take a look at those guys. But on to a few...

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What I Learned at Chick-fil-a

We recently had a Chick-fil-a open just a couple minutes away from our house. I’ve been a huge fan of Chick-fil-a for many years, ever since trying it out and reading “Eat Mor Chikin, Insprire More People” by S. Truett Cathy, their founder, so I watched the new store being built with much anticipation. In the three days since they opened, I’ve eaten there twice. I wanted to share a couple lessons learned from watching the process. The brand. You can’t beat the brand name recognition and goodwill that is generated just from having the Chick-fil-a name on the sign...

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